Written by
Congratulations Monika Farrell on her promotion to Principal, Hospitality, North America at NORR.
With more than 20 years of experience collaborating with internationally recognized brands and operators, her portfolio reflects the evolution of the sector beyond traditional accommodation, where wellness, food experiences, authenticity, and signature amenities create immersive destinations tailored to each brand and location.
She inspires project teams and colleagues by encouraging curiosity, exploration, and discovery.