As the sister brand of Altar’d State, AS REVIVAL is an activewear brand devoted to empowering women on a journey of physical, mental, and spiritual growth, offering a place of respite through highly designed spaces.
Challenge
Creating the first standalone AS REVIVAL stores required a design that could inspire and empower customers while providing a place of respite within a retail environment. The concept also needed to support a growing store program across shopping centres and street-front locations throughout the US.
Solution
Our design creates light-filled entrances that establish a sense of calm from the moment guests arrive. Natural materials such as wood and stone guide movement through the store, reinforced by a softly lit rattan ceiling installation and wood lattice display screens. The journey culminates at the fitting room, known as the Sanctuary, a circular dome featuring barrel vaults, custom LED chandeliers, and marbled Venetian plaster that serves as a focal point for reflection and discovery.
Outcome
The first four locations opened in Colorado, Tennessee, South Dakota, and North Carolina, establishing a foundation for future expansion. Through a connected online and in-store experience, the stores support product sales and brand growth while offering guests an inclusive environment designed to leave them feeling confident, celebrated, and inspired.
A softly illuminated rattan ceiling installation creates a calm and intentional customer journey
The fitting room experience culminates in the Sanctuary, a circular domed space finished with barrel vaults, custom LED chandeliers, and marbled Venetian plaster.
AS REVIVAL is an activewear brand devoted to women on a journey of growth and physical, mental and spiritual well-being. A sister brand of Altar’d State women’s clothing, AS REVIVAL aims to inspire and empower its customers by providing a distinctive shopping experience offering a place of respite through highly designed spaces. The vision for the new Program was to design a series of initial, standalone brick-and mortar locations in shopping centers and street fronts to support the business strategy in the US.
The design team created light-filled store entrances that immediately set the tone for a feeling of Zen from the moment a guest walks into the vestibule. The use of natural raw materials such as wood and stone create movement in the flow through the retail space, emphasized with a rattan river installation on the ceiling that is softly lit, forming a strategic path. Throughout the space, natural wood lattices create wall screens to display apparel. The journey draws guests to the fitting room, known as the sanctuary, providing the ultimate place of calm and meditation within a circular dome accentuated with barrel vaults, one-of-a-kind LED chandeliers and marbled venetian plaster. The entire experience is differentiated, experiential and inclusive.
As the Architect of Record (AOR), NORR is providing integrated architecture, interior design, structural, mechanical and electrical engineering services for all phases of work including permit management and construction administration and documentation. The first four retail locations opened in Colorado, Tennessee, South Dakota and North Carolina – with plans for future locations. For AS REVIVAL, the new retail stores enable product sales to deliver maximum value per square foot through a connected online and in-store design. For the guest, they benefit from a shopping experience that leaves them feeling confident, celebrated and inspired.
