With more than 400 retail stores across eight states, Grocery Outlet (NASDAQ: GO) is expanding its footprint as a high-growth, extreme-value retailer offering deeply discounted prices through a network of small-box format outlets.
Challenge
Expanding a growing retail network required a flexible design approach that could be applied to both ground-up stores and second-generation spaces while maintaining consistency with the established Grocery Outlet prototype. The design needed to support fresh food offerings and a rapid store rollout schedule across multiple markets.
Solution
Each project incorporates a 3D laser scan of the existing building as the foundation for layout and design, capturing highly accurate as-built conditions and identifying opportunities and constraints early in the process. Refrigeration systems are carefully integrated to support produce, meat, dairy, deli, and Natural, Organic, Specialty and Healthy (NOSH) departments while maintaining an efficient store layout.
Outcome
Efficiency in design thinking, planning, process, and integration supports Grocery Outlet’s time-to-market objectives and broader expansion strategy. The program enables the rapid delivery of stores in strategic locations while maintaining the operational consistency needed to offer discounted products and fresh grocery selections across the retailer’s growing footprint.
Each retrofit begins with a 3D laser scan of the existing building, creating an accurate digital model that identifies opportunities and constraints before construction begins.
Refrigeration systems are carefully integrated to support produce, meat, dairy, deli, and Natural, Organic, Specialty and Healthy (NOSH) departments within an efficient small-format footprint.
Grocery Outlet (NASDAQ: GO) is a high-growth, extreme value retailer of quality, name-brand consumables and fresh products grocery retailer that offers deeply discounted prices through a network of independently owned and operated stores. With more than 400 retail stores in eight states, the company is expanding its footprint of small-box format outlets.
NORR is an Architect of Record (AOR) providing integrated architecture and structural engineering services for all phases of work which includes construction documents, permit management and construction administration for both ground up stores and retrofits of second generation spaces. Each as-is project incorporates a 3D laser scan of the interior and exterior of the existing building as a basis for layout and design. 3D scanning captures highly accurate site conditions and helps to visualize the current physical as-built conditions and information. The process identifies opportunities and potential challenges prior to the construction phase to remain consistent with the established grocery store prototype. Refrigeration is a key component in the design layout to offer fresh departments, produce, meat, dairy, deli and unique Natural, Organic, Specialty and Healthy (NOSH) products.
In the current economy, time-to-market for Grocery Outlet is critical to offer deeply discounted, overstocked, and closeout products from name brand and private label suppliers in strategic locations across the company’s geographic footprint. Efficiency of design thinking, planning, process and integration plays a vital role in meeting the defined store roll out schedule and business strategy.
