Hyatt selected NORR as prototype architect for its Hyatt Place and Hyatt House brands, establishing a long-term partnership that has supported the evolution of select-service hospitality design across North America and international markets.
Challenge
Supporting the growth of two expanding hotel brands required prototype designs that could be adapted across a wide range of markets, building types, and operational requirements. The designs also needed to balance brand consistency with evolving guest expectations and regional considerations.
Solution
Beginning with the rollout of the original Hyatt Place prototype in 2009, we worked closely with Hyatt’s design team to translate prototype concepts into practical, buildable solutions. Over more than a decade, our team contributed to the ongoing evolution of Hyatt Place and Hyatt House through North American, international, urban, leisure, and dual-brand prototype programs.
Outcome
The partnership has supported the implementation and continued refinement of multiple prototype programs, including:
- Hyatt Place North America Prototype Design
- Hyatt Place Global Prototype Design
- Hyatt Place International Prototype Design – Asia Pacific
- Hyatt Place International Prototype Design – Middle East/Africa
- Hyatt Place International Prototype Design – Latin America
- Hyatt Place Europe/Middle East Prototype Design
- Hyatt Place Urban Prototype Design
- Hyatt Place Leisure Prototype Design
- Hyatt Place Lite Prototype Design
- Hyatt House Prototype Design
- Hyatt Place/Hyatt House Dual Brand Prototype Design
Over a decade of partnership, the prototype program has informed Hyatt Place and Hyatt House developments across North America, Asia Pacific, Europe, the Middle East, Africa, and Latin America.
Prototype concepts established the guest experience framework for Hyatt Place and Hyatt House, guiding the planning of guestrooms, public spaces, and hospitality amenities across multiple markets.
NORR has a decade long relations with Hyatt’s corporate office as their architects in the design and development of their highly successful select-service brands, the Hyatt Place and the Hyatt House.
The relationship started with NORR working on the first set of roll outs of the Hyatt Place new build prototype product back in 2009 for new franchisees. Hyatt’s design team saw in NORR the ability to interpret the prototype concept in very practical ways and take the design vision to fruition.
Hyatt invited NORR to be their prototype architect for the Hyatt Place and Hyatt House prototype work. Over the last ten years, NORR has continuously participated in the design evolution of both brands, working collaboratively with Hyatt’s design team and design partners.
- Hyatt Place North America Prototype Design
- Hyatt Place Global Prototype Design
- Hyatt Place International Prototype Design – Asia Pacific
- Hyatt Place International Prototype Design – Middle East/Africa
- Hyatt Place International Prototype Design – Latin America
- Hyatt Place Europe/Middle East Prototype Design
- Hyatt Place Urban Prototype Design
- Hyatt Place Leisure Prototype Design
- Hyatt Place Lite Prototype Design
- Hyatt House Prototype Design
- Hyatt Place/Hyatt House Dual Brand Prototype Design
