Industrious, the largest flexible workspace provider in the US, expanded its Boston presence at Copley in the Back Bay neighborhood, where a hospitality-driven workplace experience aligned with the brand’s ethos, “The Workplace Experience, Redefined.”
Challenge
Designing within a traditionalist building introduced the need to balance Industrious’ modern brand identity with the existing architectural character. The space also needed to support a large and diverse membership base within a deep floor plate while prioritizing wellbeing, productivity, and flexibility.
Solution
Our team designed a premium coworking experience that supports productivity and well-being through open, light-filled spaces complemented by a range of private conference rooms, offices, wellness areas, and focus rooms. Amenity spaces are framed by archways and stone finishes inspired by Boston’s brownstone architecture, while a modern aesthetic incorporates a green-blue palette reflecting the region’s marine character.
Outcome
As the client’s fourth and largest Boston location, the result was the creation of a unique space that integrates local elements to inspire productivity and crafts a unique experience for its members. Delivered across all phases, the project supports long-term member satisfaction while reinforcing Industrious’ presence in a competitive urban market within a context of luxury retail, dining, and residential offerings.
Inspired by Boston’s historic brownstones, archways and stone detailing create a workplace experience that is rooted in the character of the Back Bay neighbourhood.
The 50,000-square-foot floorplate accommodates a diverse mix of executive suites, conference rooms, wellness spaces, focus rooms, and coworking environments.
Industrious is the largest premium flexible workspace provider in the US, with over 95 locations in more than 50 cities. The design of the Boston Copley location, the fourth and largest coworking space in Boston, MA is in line with the company’s tagline, “The Workplace Experience, Redefined” providing a hospitality-driven workplace in the desirable Back Bay neighborhood surrounded by luxury retail, dining and residences.
NORR worked in collaboration with Industrious to design a premium coworking experience on the third floor of an existing traditionalist building with large amenities spaces framed by archways and stone finishes, inspired by the brownstone architecture of the immediate context. The design vision was to build on the strong brand identity, design standards and culture, by providing open, light-filled spaces that support productivity and well-being. An intentional industrial vibe with modern decor incorporates a green-blue palette which reflects the marine nature of Boston. The 50,000 SF deep floor plate was crafted to meet the needs of members by offering a variety of private conference rooms, executive suites, offices, wellness areas and focus rooms.
The Industrious workspace at Boston Copley was successfully delivered with exceptional quality across all phases of design, from space planning to construction documentation to contract administration. The result was the creation of a unique space that integrates local elements to inspire productivity and crafts a unique experience for its members.
