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NORR
Commercial

311 W Huron – Verso River North

Responding to growing demand in River North’s innovation hub, Urban Innovations transformed a former parking lot into a distinctive Class A office development that advances the broader Verso Collection planned development in Chicago, IL.

Client Urban Innovations
Size 220,947 SF (20,526 SM)
Location Chicago, IL, US
Date 2024
Rating
Two Green Globes®
Street-level view of a contemporary residential building corner adjacent to raised train tracks.

Challenge

The project required creating a competitive, design-forward office environment that stands out in a high-demand market. It needed to balance efficient, flexible floor plates with a strong architectural identity, while integrating outdoor space, amenities, and sustainability within a constrained urban site.

Solution

As Lead Architect, our design breaks down the traditional office massing by layering volumes and integrating column-free, open-plan floor plates spanning over 40 feet. Our design team introduced a distinctive carved-out element of recessed, curving terraces on alternating floors, complemented by a large common panoramic rooftop deck. Inside, the interior design echoes residential and hospitality-like elements with multifunctional spaces, featuring a plethora of amenities for tenants.

Outcome

The completed building injects new energy into the River North district while delivering a highly marketable, tenant-focused workplace. Achieving a 2 Green Globes rating, it reduces urban heat sinks and injects new life into the urban environment.

Main entrance of 311 West Huron residential building.

Glass, metal, and copper-toned materials define the building's contemporary architectural expression

Residential lobby with seating areas, pendant lighting, and wood accents.

A sculptural ceiling installation and layered furnishings establish a distinctive sense of arrival

Residential lobby with glass revolving doors, a seating area, pendant lighting, and wood accents.

A multifunctional concierge hub serves as both a welcome point and social destination for tenants

Residential and hospitality-inspired interiors bring warmth and flexibility to open floor plates, creating a workplace experience centered on choice, comfort, and community.

Indoor rooftop lounge with tables, lounge seating, wood accents, and floor-to-ceiling windows.

Floor-to-ceiling glazing fills the tenant lounge with natural light and city views

Indoor rooftop lounge with tables, lounge seating, bar seating, wood accents, and floor-to-ceiling windows.

Integrated amenities offer tenants choice throughout the day

Outdoor rooftop terrace with seating and urban skyline backdrop.

The expansive rooftop deck provides tenants with access to outdoor space

Urban Innovations recognized an opportunity to enhance their commercial portfolio in the timber frame warehouse district in Chicago’s River North with a unique product for commercial tenants. With growing demand for leasable space in the desirable innovation hub, the vision was to convert a former parking lot into a ground up Class A office building catering to a new workplace generation. The densification strategy is part of The Verso Collection planned urban development.

As the Lead Architect, the design inspiration for the ground up 15-story structure was to break down the singular box form by positioning volumes within each other. A column-free, open-plan layout spans over 40 feet ensuring a spacious, airy feel. Expansive floor plates range up to 15,000 square-feet. The design team introduced a distinctive carved-out element of recessed, curving terraces on alternating floors, providing compelling exclusive outdoor spaces, complemented by a large common panoramic rooftop deck.

The exterior features a 2-story kinetic wall wrapped around two sides of the façade, adding a dynamic flair that appeals to commuters passing by on the elevated train. The wall hangs harmoniously alongside the refined material palette of glass, metal, vertical fins and copper-colored panels.

The interior design echoes residential and hospitality-like elements with multifunctional spaces, featuring a one-of-a-kind concierge desk that can double as a bar and event area. A plethora of amenities offer tenants choice throughout their day and foster a sense of community: tenant lounge, conference facility, indoor parking with EV chargers, bike parking and retail at ground level.

Successfully delivered, the development achieved a 2 Green Globes sustainability rating, reduces urban heat sinks and injects new life into the urban environment. This boutique structure was the second of two projects in collaboration with Urban Innovations for the planned development in River North; the initial project was 306 W Erie, a combined renovation and addition to an existing heavy timber structure to increase floor plate size and leasable commercial space.

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