Ricardo Avila
Vice President, Restaurants, North America
M. Arch
With over 30 years of experience in the Restaurants, Retail, and Hospitality sectors, Ricardo Avila brings commercial insight and design thinking to help brands create integrated experience-driven environments that connect space, operations, and evolving customer expectations.
Ricardo is an architect and business leader, guiding multidisciplinary teams across North America and partnering with clients early to align design with long-term business goals. He engages in strategic front-end planning, combining site evaluation, operational knowledge, and design vision to inform decisions from concept through execution in a fast-paced environment.
As Vice President, Restaurants, and an active contributor to NORR’s Center of Excellence initiatives, Ricardo is known for his process-oriented approach. He has developed structured, repeatable frameworks that accelerate speed to market while maintaining quality and consistency across prototypes, rollouts, and multi-site programs, with a focus on adaptability and performance.
He sees second-generation spaces as opportunities for adaptive reuse, transforming underutilized assets into sustainable, high-performing destinations that elevate the guest experience and deliver long-term value.
Ricardo believes successful design brings people together, giving them a reason to visit, stay, return, and share the experience.